How do you create a brand identity that effectively communicates and engages for a product that is fundamentally just mathematics? As Chargetrip enters a new stage of maturity, we revisit our brand identity to better reflect our growth stage and ambition. But it's a tricky challenge:Without being able to take beautiful pictures of a physical product, how do you make software-based energy consumption predictions look cool?
As a visual designer in the in-house design team with a strength in illustration, my role was to develop a cohesive illustrative language. From product icons to backgrounds and presentation template layouts in figma. The visual system was designed to complement the the interface created by the product team.
