How do you create a brand identity that effectively communicates and engages for a product that is fundamentally just mathematics? As Chargetrip enters a new stage of maturity, we revisit our brand identity to better reflect our growth stage and ambition. But it's a tricky challenge:Without being able to take beautiful pictures of a physical product, how do you make software-based energy consumption predictions look cool?
As a visual designer in the in-house design team my role was to develop a cohesive illustrative language and accompanying typography and layouts. From product icons to social posts and presentation template layouts in figma. The visual system was designed to complement the the interface created by the product team.
